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Welcome to Asideka:
Empowering Trade Across Africa
Africa is a continent rich in resources, innovation, and entrepreneurial spirit.
Yet, businesses and investors often face challenges in navigating trade policies, understanding market dynamics, and establishing reliable partnerships. Asideka is here to bridge that gap, offering a platform designed to simplify trade and business intelligence across Africa.
Our platform connects businesses, investors, and stakeholders with crucial insights, due diligence tools, and trade policy information to help make African trade more accessible and transparent.
Our Mission
At Asideka, our mission is to empower businesses, investors, and stakeholders across Africa by providing reliable information and resources that support trade, growth, and opportunity. We believe that informed businesses create stronger, more resilient economies. Our platform is designed to equip you with the data and insights you need to navigate the African market with confidence.
Our Solution
We are developing an interactive, user-friendly database of Africa businesses that combines business intelligence, trade policy insights, and due diligence tools—all in one place. Our aim is to help you make informed decisions, reduce risks, and seize opportunities. With Asideka, you get the resources to understand market trends, connect with trusted partners, and navigate trade regulations specific to each African country.
Core Features
Business Database
At Asideka, we’re building one of the most comprehensive and reliable databases of African businesses. Currently, our database includes over 98,000 businesses from across the continent, spanning key industries and sectors that are crucial for intra-Africa trade.
For our Minimum Viable Product (MVP) release, we will provide access to 5,000 businesses carefully selected from key economies and sectors. Our goal is to make it easier for businesses, investors, and stakeholders to connect with trusted partners and seize opportunities in African markets.
As our platform grows, we will regularly update and expand this database, as we optimise our methodologies, APIs, and preliminary verification processes.
Business Intelligence
Unlock data-driven insights with real-time information on market trends, competitive analysis, and industry performance metrics. Our platform will give you the knowledge you need to stay ahead in a dynamic African business environment.
Trade Policy Information
We understand that navigating trade regulations across African countries can be complex. Our platform simplifies this by providing easy-to-understand trade policies, tariffs, and compliance requirements between different African countries, tailored to the products or services you’re interested in.
Due Diligence Tools
Risk is a common challenge in cross-border trade. Our platform offers due diligence services, providing you with essential verification and risk assessment tools to help you make secure, informed decisions about potential partners and transactions.
Note:
These features are only a preview of what Asideka has to offer. Our team is continuously working to develop tools that empower and support African trade.
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Problem Statement
The Challenge
African businesses face numerous challenges, from navigating complex trade policies to finding reliable partners across borders. Fragmented information, high trade costs, and the risk of fraud further complicate cross-border trade, limiting growth potential.
Our Solution
Asideka is designed to address these challenges by building a database of African businesses, centralizing trade policies, providing reliable business intelligence, and offering due diligence tools to make African trade easier and safer. We aim to empower businesses with the information and tools they need to succeed across Africa’s diverse markets.
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Meet Our Team
Our team is a dedicated group of professionals with expertise in business intelligence, international trade, and African markets. We are passionate about creating tools and resources that foster growth and sustainability in African economies.
Basil Amuzu-Sefordzi
Founder
Basil brings 14 years’ experience working on technology development across Australia, China, Papua New Guinea, Ghana, Kenya, Ethiopia, the DRC, Djibouti, South Africa, Namibia, and Cameroon. Basil is currently the Managing Director at Tersus Innovations, a boutique consulting firm providing innovation design, diagnostics and business development solutions to tech companies across Africa. He is also a co-founder at Qknow leading Innovation and Strategy.
Basil has a PhD in Sustainability Transitions (with a focus on Innovation Studies) from the University of Western Australia. He’s held Project Developer and ESG Lead roles at Fortescue and has pioneered research on green hydrogen technologies in China.
For General Inquiries
We’d love to hear from you! Whether you’re a business, an investor, or a partner interested in learning more about Asideka, please reach out.
Africa is a continent rich in resources, innovation, and entrepreneurial spirit.
Partnership
- Accra, Ghana.
- partner@asideka.com